The B3ginning of Creation

About R00m Zero.

Gravity is habit.Gravity is repetition.Gravity is doing things the way they've always been done.We work where those forces no longer apply. Where brands are not pulled by trends, algorithms, or inheritedformulas, but guided by intention, clarity, and origin.

01

Growth means amplifying uniqueness, not diluting it. Your identity remains the center of every move. We preserve your Brand’s DNA.

02

We begin at the origin defining clarity, challenging assumptions, and designing long-term architecture. Every project is senior-led, working directly with founder-level decision-makers to reduce friction & accelerate aligned execution.

03

Brands struggle when strategy, design, and performance operate separately. ROOM Zero aligns positioning, identity, digital, and growth into one cohesive system. We balance creative rigor with analytical depth.

04

Our process is built to move with precision, responsiveness, decisiveness, and alignment from the start. When direction is clear, execution accelerates.

05

ROOM Zero is led by senior creatives with over two decades of experience in branding, strategy, and digital systems. We guide organizations through growth and transformation, building structures that endure.

The Team

David Odio, Founder, Software Engineer

David Odio

Founder

Software Engineer

David Odio is a digital strategist, AI systems architect, and full-stack developer focused on building intelligent business infrastructures that combine technology, automation, and growth strategy. His work centers on helping companies evolve beyond traditional websites and fragmented marketing into scalable AI-driven ecosystems designed to increase revenue, reduce operational friction, and strengthen long-term competitive positioning.With expertise in WordPress, WooCommerce, CRM integrations, process automation, and modern web architecture, David develops platforms that connect branding, marketing, operations, and data into unified systems built for measurable performance. His approach integrates user experience, automation workflows, SEO strategy, and AI-assisted operations to create digital environments optimized for acquisition, retention, scalability, and decision-making.At R00M Zero, he leads the intersection of AI, strategy, and systems development, helping businesses modernize their digital infrastructure through intelligent automation, scalable architecture, and performance-focused innovation. His work reflects the agency's evolving direction: leveraging AI not as a trend, but as a foundational layer for operational efficiency, brand authority, and sustainable growth.

David Odio

Founder

Software Engineer

David Odio is a digital strategist, AI systems architect, and full-stack developer focused on building intelligent business infrastructures that combine technology, automation, and growth strategy. His work centers on helping companies evolve beyond traditional websites and fragmented marketing into scalable AI-driven ecosystems designed to increase revenue, reduce operational friction, and strengthen long-term competitive positioning.With expertise in WordPress, WooCommerce, CRM integrations, process automation, and modern web architecture, David develops platforms that connect branding, marketing, operations, and data into unified systems built for measurable performance. His approach integrates user experience, automation workflows, SEO strategy, and AI-assisted operations to create digital environments optimized for acquisition, retention, scalability, and decision-making.At R00M Zero, he leads the intersection of AI, strategy, and systems development, helping businesses modernize their digital infrastructure through intelligent automation, scalable architecture, and performance-focused innovation. His work reflects the agency's evolving direction: leveraging AI not as a trend, but as a foundational layer for operational efficiency, brand authority, and sustainable growth.
[email protected]LinkedIn
David Odio, Founder, Software Engineer
MJ Salinas, CoFounder, Branding & Web Specialist

MJ Salinas

Co-Founder

Branding & Web Specialist

MJ Salinas is a senior branding strategist, creative director, and digital experience designer with nearly two decades of experience developing brands, digital ecosystems, and high-impact creative initiatives across international markets.Her work integrates brand strategy, design systems, user experience, and AI-enhanced creative workflows combining business intelligence with a holistic understanding of identity, perception, and human-centered communication. Her approach focuses on building brands that remain emotionally coherent while adapting to modern digital and AI-driven environments.She has led projects for established organizations, institutional initiatives, hospitality brands, startups, cultural platforms, and luxury ventures including Dan Lok, White OPS, Snappy, Bazaarvoice, Latinosan, Banco Nacional, and Seattle Lights. Her work has received international recognition, including a LatamDigital Award for Best Digital Transformation.MJ is the founder of Studio Salinas and a founding partner at R00M Zero, where she leads brand strategy and creative direction through an integrated methodology that combines storytelling, design intelligence, emerging technologies, and AI-assisted systems built for long-term growth, positioning, and cultural relevance.

MJ Salinas

Co-Founder

Branding & Web Specialist

MJ Salinas is a senior branding strategist, creative director, and digital experience designer with nearly two decades of experience developing brands, digital ecosystems, and high-impact creative initiatives across international markets.Her work integrates brand strategy, design systems, user experience, and AI-enhanced creative workflows combining business intelligence with a holistic understanding of identity, perception, and human-centered communication. Her approach focuses on building brands that remain emotionally coherent while adapting to modern digital and AI-driven environments.She has led projects for established organizations, institutional initiatives, hospitality brands, startups, cultural platforms, and luxury ventures including Dan Lok, White OPS, Snappy, Bazaarvoice, Latinosan, Banco Nacional, and Seattle Lights. Her work has received international recognition, including a LatamDigital Award for Best Digital Transformation.MJ is the founder of Studio Salinas and a founding partner at R00M Zero, where she leads brand strategy and creative direction through an integrated methodology that combines storytelling, design intelligence, emerging technologies, and AI-assisted systems built for long-term growth, positioning, and cultural relevance.
[email protected]LinkedIn
MJ Salinas, CoFounder, Branding & Web Specialist
Maria Fernanda Vargas, Marketing Director

Fer Vargas

Co-Founder

Marketing Director

María Fernanda is a marketing strategist and growth operations specialist focused on building scalable acquisition, positioning, and conversion systems for modern digital brands. Her approach combines market analysis, audience intelligence, messaging architecture, and performance strategy with a strong emphasis on measurable business outcomes.Throughout her career, she has led multichannel campaigns, content ecosystems, and marketing automation initiatives, integrating branding, SEO, paid media, and customer journey optimization into cohesive growth frameworks. Her work increasingly incorporates AI-assisted marketing workflows, data-driven decision-making, and automation systems designed to improve operational efficiency, personalization, and conversion performance.At R00M Zero, she leads marketing strategy across client initiatives, aligning branding, content, SEO, analytics, and intelligent automation into unified growth infrastructures. Her role focuses on transforming digital strategy into measurable traction, ensuring every platform functions as an active engine for visibility, lead generation, retention, and long-term business expansion.

Fer Vargas

Co-Founder

Marketing Director

María Fernanda is a marketing strategist and growth operations specialist focused on building scalable acquisition, positioning, and conversion systems for modern digital brands. Her approach combines market analysis, audience intelligence, messaging architecture, and performance strategy with a strong emphasis on measurable business outcomes.Throughout her career, she has led multichannel campaigns, content ecosystems, and marketing automation initiatives, integrating branding, SEO, paid media, and customer journey optimization into cohesive growth frameworks. Her work increasingly incorporates AI-assisted marketing workflows, data-driven decision-making, and automation systems designed to improve operational efficiency, personalization, and conversion performance.At R00M Zero, she leads marketing strategy across client initiatives, aligning branding, content, SEO, analytics, and intelligent automation into unified growth infrastructures. Her role focuses on transforming digital strategy into measurable traction, ensuring every platform functions as an active engine for visibility, lead generation, retention, and long-term business expansion.
[email protected]LinkedIn
Maria Fernanda Vargas, Marketing Director

Who We Work With

We work with brands that
  • They are scaling or preparing to scale
  • They value clarity over shortcuts
  • They understand: positioning drives performance
  • They are building for the long term

Ready to discover what makes
your brand unmistakably yours?